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Monday, 04 November 2013 00:00

What makes a truly great logo?

Graphic designer and author Michael Bierut, looks at the three main types of logos — the wordmark, the pictorial logo and abstract iconography, and introduces a fourth type called the logo system, a graphical framework that can have many permutations. Examples of the logo system include MTV’s ever changing logo and Google’s doodles.


This video by Vox discusses what makes a great logo.